Lila Snyder

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Bose acquires Skullcandy to reach younger headphone buyers

Leading Bose's multi-brand expansion

Bose said on October 21 that it will buy Skullcandy, the 23-year-old headphone brand known for bass-heavy headphones at lower prices. Skullcandy stays a separate brand inside Bose's consumer audio business and keeps its headquarters in Park City, Utah.

Updated Oct 24

Notable Quotes

What does the brand stand for? Does it have meaning for consumers? Is it relevant to a group of consumers that, frankly, we otherwise aren't reaching? — to WIRED

from Bose acquires Skullcandy to reach younger headphone buyers · Updated Oct 24

As a privately held company, we have the freedom to make bold, long-term investments in opportunities we believe in, and Skullcandy is a great example of that. — Bose press release

from Bose acquires Skullcandy to reach younger headphone buyers · Updated Oct 24