Dave Lenz

Founder and Chairman, NCG Hospitality

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Last updated Sep 20, 2026

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Tru by Hilton Madison West hotel takes license step

Built World

As of September 2026: Chairman of the family-owned firm developing the hotel

Tru by Hilton Madison West, a 106-room hotel at 8102 Watts Road, appeared September 20 on Public Health Madison & Dane County's license list. The listing is one step in the county's pre-opening inspection process, not a final approval.

Updated Sep 20