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Daniel Guarnera

Daniel Guarnera

Director, Bureau of Competition, U.S. Federal Trade Commission

Appears in 1 story

Notable Quotes

Staff turned over every stone needed to arrive at a robust assessment of this transaction. (FTC statement)

Stories

Mars takes Kellanova private, creating a $36 billion snack supergiant

Money Moves

Led the FTC team that investigated, then cleared, the Mars–Kellanova merger.

The company behind M&M's and Snickers just swallowed Pringles, Cheez-It and Pop-Tarts. Mars closed its $35.9 billion all-cash acquisition of Kellanov in December 2025, taking the Kellogg snack spin-off private and rolling its brands into an enlarged Mars Snacking empire. In early 2026, the combined company is moving quickly—industry analysts predict aggressive innovation in flavor mashups (think Pringles-branded candy bars or Cheez-It M&M's), alongside dual-branded marketing campaigns already planned for 2026.

Updated 5 days ago