Director of Mac Product Marketing, Apple
Appears in 1 story
Last updated May 30, 2026
As of May 2026: Explained MacBook Neo branding strategy
For nearly two decades, the cheapest new Mac laptop cost at least $999. On March 11, 2026, Apple began selling the MacBook Neo for $599 (or $499 for students), the most affordable Mac laptop ever and the first Mac powered by an iPhone chip.
Updated May 30
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