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Bryan Cranston

Bryan Cranston

Actor and union member

Appears in 1 story

Stories

OpenAI ends Sora consumer app in pivot to enterprise

Money Moves

Lead public face of the SAG-AFTRA pressure campaign

OpenAI previewed Sora as a glimpse of cinema's AI future in February 2024. Twenty-six months later, on April 26, 2026, the company switched off the Sora consumer app for good. The underlying programming interface (the API that lets other developers tap the model) keeps running until September 24, but the standalone product, the iOS social feed, and the Disney character partnership all end now. When Sam Altman personally called new Disney CEO Josh D'Amaro to break the news, he said he felt 'terrible' — and D'Amaro replied, 'I get it.'

Updated Apr 27