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Bill Peebles

Bill Peebles

Former head of Sora at OpenAI

Appears in 1 story

Stories

OpenAI ends Sora consumer app in pivot to enterprise

Money Moves

Departed April 17, 2026

OpenAI previewed Sora as a glimpse of cinema's AI future in February 2024. Twenty-six months later, on April 26, 2026, the company switched off the Sora consumer app for good. The underlying programming interface (the API that lets other developers tap the model) keeps running until September 24, but the standalone product, the iOS social feed, and the Disney character partnership all end now. When Sam Altman personally called new Disney CEO Josh D'Amaro to break the news, he said he felt 'terrible' — and D'Amaro replied, 'I get it.'

Updated Apr 27