Federal agency
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Reviewed and cleared the Mars–Kellanova merger after a yearlong antitrust investigation.
The company behind M&M's and Snickers just swallowed Pringles, Cheez-It and Pop-Tarts. Mars closed its $35.9 billion all‑cash acquisition of Kellanova in December 2025, taking the Kellogg snack spin‑off private and rolling its brands into an enlarged Mars Snacking empire. Early 2026 signals suggest the combined company is moving quickly: industry analysts predict aggressive innovation in flavor mashups—think Pringles-branded candy bars or Cheez-It M&M's—alongside dual-branded marketing campaigns already planned for key 2026 occasions.
Updated Jan 30
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