Crimson Brand Partners

Stories

Utah adds field-level premium seating at Rice-Eccles Stadium

Co-funding the Rice-Eccles renovation and managing the field-box rollout

Utah's ALKEME Field Boxes are 42 leather seats along the north end zone wall at Rice-Eccles Stadium, with all-inclusive food and drink, personal screens and a private entrance. The seats were set to debut at the Oct. 24 game against Houston, then sell as a two-game package for BYU on Nov. 7 and West Virginia on Nov. 27.

Updated Oct 26

Private equity-backed company helps fund Rice-Eccles Stadium suite expansion

Money Moves

Runs Utah's commercial operations and co-funds the stadium project

Utah trustees approved a $39.1 million premium-seating renovation at Rice-Eccles Stadium on Oct. 13. Suite work is set to start Jan. 5, 2027 and finish by August 2027, covering refreshed suites on levels 4 and 5, six new suites and a club on level 6, and a club behind the north end zone.

Updated Oct 22