The Coca-Cola Company

Money Moves

As of May 2026: Undergoing CEO transition; stock near all-time highs

James Quincey has led Coca-Cola since 2017, transforming the world's largest beverage company from a soda-maker into a sprawling portfolio spanning coffee, protein shakes, and sports drinks. On March 31, 2026, he hands the keys to Henrique Braun, a 30-year company veteran who rose through supply chain, marketing, and operations roles across four continents. During the February 10 earnings call, Braun outlined his strategic priorities: accelerating product innovation speed, scaling local and regional brands into billion-dollar franchises, and improving marketing integration at the point of sale.

Updated May 29