Business of Sports Institute (BOSI)

Academic research center

Appears in 1 story · Last updated Oct 28, 2026

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Texas launches Bevo Lab, AI-powered sports analytics hub

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Operates Bevo Lab within McCombs School of Business

Texas is betting that artificial intelligence will decide which programs win and lose. On Oct 23, the university launched Bevo Lab, an AI sports analytics hub serving 21 varsity teams and more than 500 athletes.

Updated Oct 28