Apple Inc.

New Capabilities

Second-largest company globally by market capitalization

Apple kicked off its 2026 hardware push on March 2 with press releases announcing the iPhone 17e and 12th-generation iPad, extending artificial intelligence capabilities to more affordable devices ahead of the March 4 multi-city events in New York, Shanghai, and London. The iPhone 17e ($599) features the A19 chip, MagSafe wireless charging, and Apple's in-house C1X modem, while the base iPad ($349) upgrades to the A19 chip with 8GB RAM—the first in its line to support Apple Intelligence on-device AI features.

Updated Feb 16

Money Moves

Core subject of the leadership shakeup and AI strategy reset

After more than a decade of remarkable executive stability under CEO Tim Cook, Apple experienced its largest leadership shake-up since the post–Steve Jobs reorganization, spanning from March 2025 into early 2026. The company repeatedly delayed its flagship Apple Intelligence upgrade to Siri, signaling strategic and engineering problems in artificial intelligence (AI). By early December 2025, Apple’s longtime AI chief John Giannandrea announced he was stepping down, human interface design chief Alan Dye joined Meta, and Apple revealed that general counsel Kate Adams and environment/policy head Lisa Jackson would retire in 2026, with Meta’s legal chief Jennifer Newstead coming in to run a newly combined Legal and Government Affairs organization.

Updated Feb 6