Alphabet / Google

Rule Changes

As of May 2026: Facing record adtech fine and DMA scrutiny in the EU

The European Union is cracking down on U.S.-based Big Tech using the Digital Services Act, the Digital Markets Act, and long-standing competition and privacy rules. Since 2023, Brussels designated six platforms as 'gatekeepers,' imposed obligations on core services, and opened proceedings against X, Google, Apple and Meta for monopolistic conduct, opaque algorithms, deceptive design, and failures to police harmful content.

Updated May 10